Scott White President and Founder   A successful entrepreneur and writer, Scott has founded two of the most successful marketing communications agencies in the southwest after an award-winning career in the newspaper, magazine, book publishing and TV fields. In addition, he was director of public relations and later director of marketing during the launch of I Can’t Believe It’s Yogurt!’s highly successful franchise effort in the 1980s. He has helped young, start-up companies develop communications programs to support their growth strategies and he has helped mature, multinationals develop strategies to reach new markets or expand their share of existing markets. A member of several non-profit boards, Scott is currently the president of the Texas Public Relations Association. You can contact Scott directly at scottwhite@bizcompr.com
	Monica Feid  Vice President and Principal   Monica is an experienced media relations specialist whose clients are regularly featured in high profile, national media including CNN, USA Today, Wall Street Journal, The New York Times, Forbes, CNBC, Inc., Entrepreneur, Reader’s Digest and more. She has coordinated national satellite TV tours for top CEOs, including Jim Amos, Zig Ziglar, Tony Roma and others. She is the co-author of “Live R.I.C.H.: How to build success in your company and your life with a proven Code of Values” with The Dwyer Group Chairwoman and CEO Dina Dwyer-Owens. A regular promoter of franchise leaders and their companies, Monica also has helped publicize franchise trade shows across the country, from the International Franchise Expo in Washington D.C. to the West Coast Franchise Expo in Los Angeles and Franchise Expo South in Miami.  Monica is an active member of the International Franchise Association’s Council of Franchise Suppliers and a member of the IFA Public Relations and Marketing Committee. You can contact Monica at monicafeid@bizcompr.com   Dr. John Hayes Senior Counsel With more than 30 years experience working with franchise companies, John Hayes is one of the most trusted and valued members of the franchise community. He has worked with more than 100 different franchise concepts in the areas of public relations, marketing, networking, lead generation, international development, management, strategic planning and more. He is a frequent speaker at franchise conferences and conventions and his articles about franchising have appeared in countless media worldwide, including Reader’s Digest, The Wall Street Journal, the International Herald Tribune, USA Today and others. He’s authored 18 books including Franchising: The Inside Story and The Franchise Pre-Investment Checklist. He’s been a franchisee on several occasions, a board director of several franchise companies, and he spent four years as CEO of HomeVestors of America, Inc., the world’s only real estate investment franchise. He’s been a professor at Kent State University, Temple University and an adjunct professor in the MBA program at the University of Dallas. Follow Dr. Hayes at: www.FranchiseMastermind.com www.HowtoBuyaFranchise.com And on Twitter at http://www.twitter.com/drjohnhayes