When Don Dwyer, founder of The Dwyer Group (Nasdaq: DWYR), died unexpectedly in 1994, the company struggled for several years to find a person with the vision to lead the company in a rapidly-changing global marketplace. In 1999, at the age of 35, one of Don’s six children, Dina Dwyer-Owens, was named CEO and president of The Dwyer Group. She immediately faced the challenge of proving to her constituencies that she could lead a publicly-traded conglomerate of plumbers, carpet cleaners, glass installers, electricians and other tradesmen spread over 23 countries to the next business level

The quickest, and most effective, way to communicate Dina’s expertise and abilities was to thrust her into the media spotlight as the company spokesperson, the dealmaker and the woman with the vision. For BizCom, it was time to turn on the publicity machine.

By arranging interviews with the industry trade press, she quickly made a name for herself as the “Queen of the Plumbers.”  Among international business media such as CNNfn’s “Entrepreneurs Only,” The Wall Street Journal, and WallStreetReporter.com, she proved astute while discussing earnings and ROI as well as promoting masterful business deals with household names like Ace Hardware and its online partner OurHouse.com.  And when it came to her role as a woman in charge of traditionally male-dominated service trades, Dwyer-Owens told Glamour Magazine her  “She-E-O Secrets.”

In 2003 The Dwyer Group was acquired by The Riverside Company. Riverside management credited The Dwyer Group’s high profile and media presence as a reason it was such an attractive acquisition. With the help of widespread national and international publicity generated by BizCom, Dina was able to build immediate recognition as a leader who could get things done. She gained instant credibility as a CEO boldly guiding her company into a brave new world.   Today, when people think of The Dwyer Group, they think of  its CEO, Dina Dwyer-Owens.

For a free analysis of how you can add more punch to your marketing message, contact BizCom Associates at 972-490-0903 or scottwhite@bizcompr.com.