Agency News

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BizCom announces new hires, promotions  

JUNE 24, 2021 — BizCom announces the addition of five new team members and two promotions to support the firm’s rapidly growing client roster.

 

BizCom’s growth follows expansion of the agency’s services over the past year as a way to provide clients with expertise and greater access to the ever-evolving platforms they now have to reach and influence their target audiences.

Joining the BizCom team are:

  • Avery Barizza, a graduate from the University of Arkansas Fulbright College of Arts and Sciences, joins the team as Media Relations Coordinator where she will help generate high-level publicity across BizCom’s full roster of clients.

  • Arkansas native Sarah Gill, who studied film and digital media at Baylor University, joins the Digital BizCom division as Digital Account Manager. She will be responsible for monitoring client social media and implementing strategies to promote thought leadership for client executives.

  • Ellie Marcum joins BizCom as an Assistant Account Manager. A graduate of the University of Kentucky’s College of Communication and Information with a degree in Integrated Strategic Communication, Ellie will work on strategy development and execution for clients such as Edible Brands, Gold’s Gym, Intelivideo, Little Caesars and Neighborly.

 

In addition to the new team members, BizCom announces:

  • Elise Patterson has been promoted to Digital Account Manager/Designer. Elise, a graduate of Texas State University, provides BizCom with the ability to transform client messages into engaging and interactive images. 

  • Madeline Rockey, a graduate of Baylor University, has been promoted to Assistant Account Manager where she will provide strategy development and implementation support for clients such as asTech, Getaround, LINE-X and School of Rock.

 

“BizCom’s growth over the past six months is a testament to our increased efforts to provide our clients with the latest tools and techniques in PR and marketing communications,” said BizCom President Monica Feid. “I’m excited about the expertise and talent these new team members bring to BizCom, especially as it relates to new and emerging media. The world of PR and marketing communications is evolving at a rapid pace and we are committed to positioning ourselves at the forefront of that evolution.”

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Loren Brown joins BizCom as Media Relations Coordinator  

MARCH 3, 2021 — BizCom continues to grow its Media Relations Division with the addition of Loren Brown to its rapidly expanding team as a Media Relations Coordinator. In her new position, Brown will be responsible for providing media relations support to the agency’s world-class roster of global clients.

A graduate of the University of Oklahoma Gaylord College of Journalism and Mass Communication where she was heavily involved in the Public Relations Student Society of America (PRSSA), Brown was with CossmanPR prior to joining BizCom.

 

“We are excited to have Loren on the BizCom team,” said BizCom President Monica Feid. “Her exceptional skills and experience make her the perfect addition to our Media Relations Division.”

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Nicole Traycoff joins BizCom as Account Executive  

FEBRUARY 23, 2021 — Veteran communications and marketing professional Nicole Traycoff has joined BizCom as an Account Executive.

 

Traycoff, a graduate of the University of Georgia Henry W. Grady College of Journalism and Mass Communication, brings more than two decades of integrated communications experience in the corporate, nonprofit and integrated marketing agency sectors to BizCom.

 

Prior to joining the agency, Traycoff provided senior-level strategic public relations and digital marketing counsel to her consulting clients and integrated communications agencies located in Texas, North Carolina, Michigan and Florida. At BizCom, she will support the agency’s world-class roster of global clients in areas of strategic counsel, PR campaigns and integrated marketing.

 

“We are elated to be welcoming Nicole to the BizCom team,” said Monica Feid, President of BizCom PR. “Her senior-level strategic planning expertise and business acumen are valuable assets to her clients and colleagues. Nicole’s market knowledge and passion for promoting emerging technologies will drive the PR campaigns of two new industry-leading clients we recently added to our ever-growing client roster.”

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BizCom adds asTech to client roster  

FEBRUARY 10, 2021 — BizCom has assumed the driver’s seat as the agency of record for asTech, the leading remote diagnostics service solution provider in the automotive repair industry.

Founded in 2010 and headquartered in Plano, Texas, asTech has become the chosen partner for a growing roster in the proper repairs of automotive electronic systems.

“Today’s automotive landscape is full of vehicles that operate as technological wonders on the road,” said BizCom President Monica Feid. “In return, the diagnostic tools needed to accurately service and repair those vehicles has made asTech a recognized and growing leader within the industry. We have big goals to elevate that message.”

BizCom is already off to a fast start with asTech, spearheading national announcements of the recent acquisition of BlueDriver and the certification of the asTech device to support the GM Collision Network.

More information on asTech is available at astech.com.

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BizCom adds Little Caesars to client roster  


FEBRUARY 4, 2021 – BizCom has added Little Caesars, the world’s third largest pizza chain, to the firm’s client roster.

 

Voted as America’s favorite pizza chain in the pandemic according to a recent study by Top Data, Little Caesars is embracing continuously rising consumer demand, unprecedented popularity of the brand’s proprietary contactless Pizza Portal® pickup and a successful entry into the pizza delivery space with aggressive goals for development of new locations throughout the U.S. and abroad. 

 

BizCom has been retained to support the brand that is famous for its Hot-N-Ready® pizza as it prepares for one of its biggest years of global franchise expansion in 2021.

 

“The pizza category experienced an incredible year overall in 2020 despite the pandemic, and demand is greater than ever for one of the world’s most iconic brands to keep on expanding,” said BizCom President Monica Feid. “Our track record of helping franchisors propel record-setting development is once again affirmed with Little Caesars joining our roster.”

 

Little Caesars franchising has raised the bar with its continued dedication to serving local communities throughout the COVID-19 pandemic. Last year, the brand donated over 1 million pizzas to healthcare workers and first responders across the country. Little Caesars stands out as a strong investment opportunity, which will be widely communicated through BizCom’s public relations efforts. 

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Digital BizCom promotes Elise Patterson to Digital Account Manager  


JANUARY 18, 2021 – Digital BizCom, the digital marketing division of BizCom Associates, has promoted Elise Patterson to Digital Account Manager.

Patterson, a graduate of Texas State University's honors program with majors in English and Mass Communication, joined BizCom as an intern in 2020. In her new position she will provide digital design and social media support for a variety of the agency’s clients, including Neighborly, the world’s largest franchisor of home service brands.

“Social media and other digital communications have become a critical element of our clients’ campaigns and Elise’s creative design and writing skills have allowed us to elevate the way we promote their products and services,” said BizCom Associates CEO and co-founder Scott White. “We look forward to expanding her role into new areas as Digital BizCom’s client roster continues to enjoy explosive growth.”

Digital BizCom clients range from leading industry executives to high profile brands such as Neighborly, Friendly’s, Intelivideo and others.

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Friendly’s Restaurants joins BizCom client roster


READ STORY IN PR WEEK

JANUARY 14, 2021 – BizCom has added Friendly’s Restaurants to the firm’s client roster.

The beloved brand, which has delighted generations of guests for over 80 years by serving signature sandwiches, burgers and ice cream dessert, is under the new ownership of Amici Partners Group, LLC (“Amici”), an entity comprised of experienced restaurant investors and operators who have been involved with some of the most well-known QSR and casual dining chains for more than 25 years.


BizCom has been retained to support the iconic brand where new ownership will focus on menu innovation, a re-energized marketing program, and establishing a better overall experience for new customers and loyal patrons alike. The agency will execute an integrated PR and digital program to honor the brand’s heritage and highlight all of the family-friendly offerings planned for 2021.


“Friendly’s not only persevered through the global pandemic in 2020, but also attracted the right owners to carry it forward towards an even stronger future. It holds a special place in the hearts of its loyal customers and we look forward to protecting and building upon that incredible legacy,” said BizCom President and Co-Founder Monica Feid.

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BizCom promotes Andrew DeBellevue to Assistant Account Manager


JANUARY 13, 2021 – BizCom  has promoted Andrew DeBellevue to the position of assistant account manager.


In his new position, DeBellevue, who joined BizCom in August 2020 as an intern, will be part of the account teams servicing a variety of clients including Edible, Intelivideo, Neighborly and Little Caesars.


“In just a few months, Andrew’s talents and creativity have had a significant impact on the BizCom team and the client programs he has been involved with,” said BizCom President and Co-founder Monica Feid. “Our agency’s ongoing expansion with the recent additions of new clients like Little Caesars and Intelivideo has provided a great opportunity to increase Andrew’s responsibilities, and we look forward to seeing all that he accomplishes in his new role.”


DeBellevue graduated from the University of North Texas with a degree in public relations and a minor in political science.

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BizCom's Monica Feid named to Baylor Department of Journalism, PR and New Media Advisory Board


NOVEMBER 6, 2020 – Congratulations to BizCom Co-Founder and President Monica Feid, who has been selected to serve on the Advisory Board for the Department of Journalism, Public Relations and New Media at Baylor University.


Monica, who earned a BA in Journalism from Baylor, worked in Baylor’s Office of Communications and Marketing from 1991-1995, rising to the position of director of marketing. She joins 14 other high profile industry professionals on the board that will provide guidance for Baylor Journalism, Public Relations and New Media, which is ranked in the top 5 percent of programs nationwide.


The department provides students with the most up-to-date technology and the latest editing and design software to hone their skills and the ability to work alongside faculty practitioners and scholars.


The Baylor  faculty offers expertise in each area of the field and a passion for diverse research in areas such as ethics, media relations, minorities, media and religion, social media, public relations, journalism history, media and politics, media and civil society, documentary methods and media effects.


Other members of the board include Robert Davila, VP of Audience Development and Research at Texas Monthly;  Kennedy Dendy, a television news reporter for KEZI 9 News in Eugene, Oregon;  Jenna DeWitt, an editor at Esri; John C. Drake, a commercial litigator and former journalist for major news organizations; Sommer Ingram Dean, staff attorney at the Student Press Law Center;  Deke Jones, Director of Media Relations at Baylor Scott & White Health;  Preston F. Kirk, who has 55+ years of experience in journalism and public relations; David McHam, who has taught journalism at Texas colleges for 54 years; Selena Mejia, Senior Director of Strategic Communications for HCA Houston Healthcare; Ella Pritchard, president of Prichard Oil Company; Claire St. Amant, a field producer for CBS News “48 Hours”; Jennifer Simmons, Regional Director of Human Resources for Springstone Inc.; Chris Talley, founder of Talley Communication Strategies, LLC; Edward Wyatt, who works in strategic communications and public relations after 28 years as a reporter for major national news organizations.

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BizCom adds Intelivideo and Shoreline to client roster


OCTOBER 29, 2020 – BizCom has added two new clients to its client roster -- Intelivideo and Shoreline Recovery Center.


As the fitness industry moves toward a hybridization of in-person and digital solutions, Intelivideo has created a platform through which gyms and health clubs can offer video on demand services to their members. Intelivideo will take advantage of BizCom’s PR and digital marketing divisions to grow its industry presence nationwide.


Shoreline is a recovery center based in San Diego and retained BizCom’s PR division to enhance and promote its position as a thought leader in the areas of addiction treatment and recovery.


“We are excited about the opportunity to help these brands increase awareness of products and services that are needed now, perhaps more than ever,” said BizCom President and co-founder Monica Feid. “We look forward to helping them grow their businesses, but even more importantly, helping them make a difference in the areas of both physical and mental health.”

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IFA features BizCom in 2020 Marketing Toolkit


OCTOBER 2020 – BizCom is featured in the International Franchise Association's 2020 Marketing, Operations & Development Toolkit.


Agency co-founder and CEO Scott White has a two-page feature in the digital publication in which he discusses how savvy franchise brands are taking advantage of emerging communications tools to reach their customers.


"If your PR program is focused on old-school tactics of sending our press releases and hoping for the best, then not only are you wasting your money but you are using only a fraction of PR tolls now available for marketers wanting to grow their brands," Scott wrote.

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Entrepreneur magazine names BizCom a Top Franchise Supplier


OCTOBER 2020 – BizCom has been named to Entrepreneur magazine’s third annual list of Top Franchise Suppliers. The list recognizes top companies that provide services and support to franchisors and franchisees in ten categories.


"Now more than ever franchisors and franchisees need service providers they can rely on to help them build and run their businesses as efficiently as possible," said Entrepreneur's editor in chief, Jason Feifer. "We at Entrepreneur are proud to help by presenting this list of the most trusted suppliers in the industry."


To determine the Top Franchise Suppliers, Entrepreneur surveyed more than 700 franchisors to find out which service providers they and their franchisees use, and what their satisfaction is with the quality, cost, and value of those suppliers’ services.


Top suppliers were recognized in the following categories: accounting, banking/financing, franchise broker/referral networks, franchise consulting/development, legal services, marketing, merchant services, other technology services, public relations, and real estate services.


“We are extremely honored to be recognized, but more importantly we appreciate the support of our clients, some of whom have been our partners for well over a decade,” said BizCom Co-Founder and CEO Scott White. “Taking care of our clients has always been our primary focus, and that commitment has been reinforced during this pandemic when everyone on the BizCom team stepped up to do whatever was necessary to help our clients.”

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Clutch names BizCom a Top B2B Company in Texas for 2020


OCTOBER 2020 – BizCom has been named a top B2B company in Texas in the advertising and marketing category by Clutch, the online ratings and reviews platform that features verified reviews left by clients of B2B service providers. The reviews form the basis of the rankings and Leader Awards.


Companies honored by Clutch represent the top-performing companies in the B2B space according to geographic location and service line.


“We are thrilled to be recognized by Clutch,” BizCom CEO Scott White said of the award and the agency’s perfect 5-star rating. “All the credit goes to our passionate team that continues to deliver amazing results for our clients.”