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Mar 17

Lots of media love for BizCom clients in February

From tips for surviving record cold temperatures, to the inside story on growing a brand, to annual franchise rankings, BizCom clients...

Feb 19

Seven ways to leverage awards and other recognition

Awards are great validation for a brand but don't let the recognition end there. We're sharing seven ways a brand can leverage its awards.

Dec 17, 2020

The Year of “People First” in 2021

Organizations expecting to grow in the New Year will need to take a people over profits approach to their business.

Nov 4, 2020

October was a big month for BizCom and our clients

October was a busy month at BizCom Associates. We began the month by celebrating our 21st anniversary with a complete website and logo...

Jul 7, 2020

Buying Businesses in a Pandemic is a Real Thing

Warren Buffet, the famous American investor and philanthropist, has said, “Price is what you pay. Value is what you get.” And despite the...

Mar 6, 2020

The PR Lesson that Should Infest Every Business After COVID-19

It started with a scare. It grew to a frenzy. And by the time stores were running out of hand sanitizer and facemasks, it was full-blown...

Feb 12, 2020

Becoming a Subject-Matter Expert

The Texas Hemp Convention rolled into Dallas earlier this year, and it was an event our agency couldn’t pass up. That’s because it is now...

Feb 3, 2020

Introducing BizCom Design

Since the early 1900s when Edward Bernays and others began introducing the idea of “public relations” as a way to shape public opinion,...

Jan 21, 2020

And The Oscar Goes To….

Awards season is underway and the same is true for the franchise industry. Last week, Entrepreneur magazine released its acclaimed 41st...

May 29, 2019

The Value of Grassroots Storytelling

As the liaison between our clients and the media, we face a difficult task as public relations professionals: We must balance our...

Apr 18, 2019

Making a Groundbreaking Newsworthy

There are three things that come to mind when thinking of a groundbreaking ceremony: the speech, the official groundbreaking and the...

Mar 27, 2019

3 Reasons Why Startups Should Invest in PR Early

After thinking of a great business idea and investing a significant amount of time and money in development, the next step is to bring...

Mar 20, 2019

Five Steps to Stop Wasting Your PR Spend

Exciting news! You’ve earned a media interview and now you have an opportunity to share the good news about your company’s new product or...

Jan 30, 2019

When a Negative Story Creates a Huge PR Opportunity

When the government calls for a federal shutdown, there’s a line of restaurant chains and food banks ready to feed furloughed workers....

Jan 16, 2019

Laying the groundwork for great PR in 2019

Before you get back into the same old PR routine you had in 2018, maybe it’s time to re-evaluate the “basics” in an industry that is...

Nov 19, 2018

How does one cupcake reach 37 million people?

You give it away for FREE! At least that’s in the public relations playbook as it relates to Gigi’s Cupcakes, one of the country’s...

Oct 30, 2018

Behind The Headlines

Getting a story in the media is not rocket science. But it does require the right approach. And a panel of experts across DFW media,...

Oct 22, 2018

Three Ways to Improve Your Facebook Advertising

With more than one billion daily active users on Facebook, it’s easy to see why this platform is a popular advertising choice for...

Jul 12, 2018

How to Effectively Announce a New CEO

Over the past few months we have shared plenty of good news for our client, Edible Arrangements. From opening a second headquarters in...

May 23, 2018

Your Brand Has Many Spokespeople

Does your company have a spokesperson? Think again. Because it likely has many. Whether you’re a start-up or a global icon, chances are...

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