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How to Make an Impression with a Successful Influencer Campaign

From tips for surviving record cold temperatures, to the inside story on growing a brand, to annual franchise rankings, BizCom clients...

Awards are great validation for a brand but don't let the recognition end there. We're sharing seven ways a brand can leverage its awards.

Organizations expecting to grow in the New Year will need to take a people over profits approach to their business.

October was a busy month at BizCom Associates. We began the month by celebrating our 21st anniversary with a complete website and logo...

Warren Buffet, the famous American investor and philanthropist, has said, “Price is what you pay. Value is what you get.” And despite the...

It started with a scare. It grew to a frenzy. And by the time stores were running out of hand sanitizer and facemasks, it was full-blown...

The Texas Hemp Convention rolled into Dallas earlier this year, and it was an event our agency couldn’t pass up. That’s because it is now...

Since the early 1900s when Edward Bernays and others began introducing the idea of “public relations” as a way to shape public opinion,...

Awards season is underway and the same is true for the franchise industry. Last week, Entrepreneur magazine released its acclaimed 41st...

As the liaison between our clients and the media, we face a difficult task as public relations professionals: We must balance our...

There are three things that come to mind when thinking of a groundbreaking ceremony: the speech, the official groundbreaking and the...

After thinking of a great business idea and investing a significant amount of time and money in development, the next step is to bring...

Exciting news! You’ve earned a media interview and now you have an opportunity to share the good news about your company’s new product or...

When the government calls for a federal shutdown, there’s a line of restaurant chains and food banks ready to feed furloughed workers....

Before you get back into the same old PR routine you had in 2018, maybe it’s time to re-evaluate the “basics” in an industry that is...

You give it away for FREE! At least that’s in the public relations playbook as it relates to Gigi’s Cupcakes, one of the country’s...

Getting a story in the media is not rocket science. But it does require the right approach. And a panel of experts across DFW media,...

With more than one billion daily active users on Facebook, it’s easy to see why this platform is a popular advertising choice for...