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The Faces Behind BizCom: Melissa Rubin

Jul 24, 2019

The Faces Behind BizCom: Melissa Rubin

Meet the faces behind BizCom! We’re profiling all of our team members at the agency. Meet Melissa Rubin! Melissa, originally from Albuquerque, New Mexico, is a graduate of the University of Kansas in Lawrence, KS. She has been working at BizCom for the past three years as Vice President. Why did you choose PR?I moved to New York City right after college and I started freelancing for a few magazines. I thought that was the career path I was going to take, but I was offered a f

The Faces Behind BizCom: Lauren Caracciolo

May 22, 2019

The Faces Behind BizCom: Lauren Caracciolo

Meet the faces behind BizCom! We’re profiling all of our team members at the agency. Meet Lauren Caracciolo! Lauren, originally from Frankfort, IL, is a graduate of Saint Mary’s College in Notre Dame, IN. She started working at BizCom in October 2018 as an Account Assistant and recently started working as an Account Manager. Why did you choose PR? I always knew PR existed, but it wasn’t until college when I took a PR class that I really learned what the field entailed. After

Making a Groundbreaking Newsworthy

Apr 18, 2019

Making a Groundbreaking Newsworthy

There are three things that come to mind when thinking of a groundbreaking ceremony: the speech, the official groundbreaking and the photo op. These ceremonies happen all over the country every week, and each one expects to earn media coverage and a front-page story. However, they rarely ever do. We’re happy to share though that it doesn’t have to be that way! In fact, it shouldn’t. If you’re looking to land coverage on the front-page of your local newspaper, you have to thin

The Faces Behind BizCom: August Anderson

Apr 11, 2019

The Faces Behind BizCom: August Anderson

Meet the faces behind BizCom! We’re profiling all of our team members at the agency. Meet August Anderson! August, originally from Peachtree City, GA, is a graduate of the University of Kentucky. She has been working at BizCom for the last 8 months as an Account Manager. Why did you choose PR? I really had no idea what I wanted to do “when I grew up,” but I knew I enjoyed writing and talking! So, when I began college, the major I pursued from the start of my freshman year was

The Faces Behind BizCom: Morgan Butler

Mar 13, 2019

The Faces Behind BizCom: Morgan Butler

Meet the faces behind BizCom! We’re profiling all of our team members at the agency. Meet Morgan Butler! Morgan, originally from Mount Vernon, TX, is a graduate of Colorado State University. She started working at BizCom Associates almost 3 years ago as an Account Coordinator and is now the Director of Digital Services for Digital BizCom. Why did you choose PR? It’s funny because coming from a small town with only one newspaper, I grew up and never knew that PR existed! Howev

Cup of ROBO-JOE Anyone?

Feb 21, 2019

Cup of ROBO-JOE Anyone?

Mornings at BizCom typically start with a cup of coffee, so we are excited to welcome Austin-based Briggo, the leader in Connected Coffee, to our roster! Briggo uses the precision and efficiency of robotic technology to deliver gourmet specialty coffee and tea to on-the-go consumers. Ordering ahead from the Briggo mobile app or on the Coffee Haus touchscreens, customers become their own barista by customizing their favorite coffee and tea drinks using Briggo’s custom whole-be

The power of millennials in franchising

Feb 13, 2019

The power of millennials in franchising

Millennials are making a huge impact on the workplace and are bringing a fresh perspective and a new approach to work-life balance. According to Pew Research Center, this generation, born between 1981-1996, make up more than one-in-three American labor force participants (35%), and Forbes reported nearly 72 percent of millennials have an interest in becoming their own boss. What better way to do that than buying a franchise? The franchise model allows young entrepreneurs to b

The Faces Behind BizCom: Sarah Lofdahl

Feb 6, 2019

The Faces Behind BizCom: Sarah Lofdahl

Meet the faces behind BizCom! We’re profiling all of our team members at the agency. Meet Sarah Lofdahl! Sarah, originally from Shreveport, Louisiana and a graduate of Louisiana State University, started working at BizCom as an intern in 2016. She returned to the agency two years later as an account manager and works with a variety of clients ranging from the home health care industry to restoration and technology. Why did you choose PR? During college, I realized I wanted to

BizCom’s Winter Newsletter

Jan 22, 2019

BizCom’s Winter Newsletter

Our clients made some big news to close out 2018. Neighborly to ComForCare pursuing a multi-brand strategy and Gold’s Gym announcing its most successful quarter of worldwide growth in the company’s 53-year history, the list of accomplishments goes on and on. As our roster of clients continue to make headlines in 2019, we are honored to be there to help share their stories. Learn more about our clients achievements in our winter newsletter. #publicrelations #BizComPR #publicit

A Victory for Veterans in the Headlines

Nov 12, 2018

A Victory for Veterans in the Headlines

When it comes to our Armed Forces, there is one story BizCom works hard to share not only for our clients’ very deserving military veterans but also for the many more who will one day enter the civilian world in search of their future. It’s thanks to the VetFran program and its many participating franchise organizations that more veterans have a career opportunity when their service to our country has ended. And it offers veterans more than just a job, but a business to call

Behind The Headlines

Oct 30, 2018

Behind The Headlines

Getting a story in the media is not rocket science. But it does require the right approach. And a panel of experts across DFW media, marketing and PR outlets were on hand at WFAA recently to share best practices for the Dallas chapter of ColorComm. Our own BizCom president, Monica Feid, participated along with Eric Baker, general manager at Radio One; Lec Garcia, marketing producer at WFAA; Christine “Tiney” Ricciardi, entertainment reporter at Dallas Morning News; and Kathy

BizCom PR Named One of Entrepreneur’s Top Franchise Suppliers

Oct 9, 2018

BizCom PR Named One of Entrepreneur’s Top Franchise Suppliers

Call us cliché but at BizCom we’ve seen firsthand how the franchise business model allows people to go into business for yourself, not by yourself. As it turns out, Entrepreneur is calling one of our favorite franchise phrases cliché, but they’re calling us something else — one of the top PR agencies for franchises. We like to think of ourselves as experts at promoting our roster of franchise clients, as we have been doing for almost two decades, and we love helping them shou

Learning All of the Things as a BizCom Summer Intern!

Jul 26, 2018

Learning All of the Things as a BizCom Summer Intern!

The years of sun-tanning, nannying and relaxing over the summer comes to an end for everyone at some point, and this year it was my turn. And although my skin isn’t as sun-kissed as normal, spending my summer at BizCom was an invaluable experience I couldn’t be more grateful for. Prior to the start of this internship, I had experience doing a variety of tasks for different companies, jumping at any and every opportunity to get experience under my belt. However, as the end of

BizCom Associates Announce Two Staff Promotions

Jun 7, 2018

BizCom Associates Announce Two Staff Promotions

The weather is heating up and we have some hot new staff promotions to announce at BizCom Associates! We are pleased to announce that Morgan Butler has been promoted to Director of Digital Services and Ashley Mungiguerra has been promoted to Account Executive. Since joining BizCom in 2016 as an Account Manager and moving up to Account Executive, Butler has been responsible for increasingly impressive results in the technology and franchising sectors. She has secured local, tr

My Experience as a Spring Intern at BizCom

Apr 13, 2018

My Experience as a Spring Intern at BizCom

By Stephanie Beckers For my last semester as an undergraduate at the University of North Texas, I was fortunate enough to land my first public relations internship at BizCom Associates. I received the amazing opportunity of gaining hands-on experience in my field of interest with professionals who have vast experience in the spectrum of public relations. When I began my internship at BizCom I didn’t know what to expect nor that I would gain such valuable insights that would h

Fall’s delicious publicity

Oct 23, 2017

Fall’s delicious publicity

Fall breeze and autumn leaves can only mean one thing — summer is over and we are certainly not mad about it! Pumpkins are everywhere and some of our favorite brands are celebrating in a big way, offering delicious fall flavored sweets that are sure to (pumpkin) spice this season up! Burger 21 sweetens the deal Teaming with the National Breast Cancer Foundation, Burger 21 is thinking pink and topping off every milkshake sold in October with pink whipped cream! For every milks

Fifteen years later, remembering a time of terror . . . and unity

Sep 9, 2016

Fifteen years later, remembering a time of terror . . . and unity

By Scott White, president Sunday marks the 15th anniversary of one of the most tragic days in our nation’s history. I can still remember it like it was yesterday. Our new agency was less than two years old and we were still trying to get our feet under us. My previous agency had operated an office in the middle of Manhattan for several years and my teenage daughter had made many trips there and had fallen in love with the city, even celebrating the turn of the millennium with

Invent your future at the International Franchise Expo

Jun 6, 2016

Invent your future at the International Franchise Expo

The 25th annual International Franchise Expo (IFE) opens June 16 at the Javits Center in New York City and continues through June 18. America’s largest franchise expo draws people from more than 120 countries and features 400-plus exhibitors offering franchise opportunities in 75 major industries. The IFE is the place to “invent your future as a franchisee.” It’s an opportunity to meet franchisors, franchisees, and lenders, as well as attend educational programs that address

IFA 2016: Why The World’s Largest Advocacy Group For Franchising Says It Needs PR More Than Anything

Feb 26, 2016

IFA 2016: Why The World’s Largest Advocacy Group For Franchising Says It Needs PR More Than Anything

It was a record crowd at the IFA 2016 Convention in San Antonio. Attendance was up. Membership continues to climb. Success stories abound. And what does the association need more than ever? PR! For the world’s largest advocacy group that promotes and supports the franchising business model, there was one all-encompassing plea: Send us your stories. Incoming IFA Chairman points to ignorance about the business model. Incoming IFA Chairman Aziz Hashim. As outgoing chairman Melan

Want To Grow Your Business? Write A Book.

Feb 19, 2016

Want To Grow Your Business? Write A Book.

Posted by Dr. John P. Hayes Sitting on the beach outside his Maryland vacation home in 1980, the franchisor asked me, “How do we get more franchise sales leads?” Instinctively I said, “Write a book.” Best advice I’ve ever given, and happily I’ve given it many times since. That’s how I wrote Start Small, Finish Big (the Subway story), You Can’t Teach A Kid To Ride A Bike At A Seminar (Sandler Sales Story), Target Success (which I ghostwrote for Don Dwyer), 12 Amazing Franchise