Leadership Team

Scott White
CEO and Co-Founder

A journalist who went from sportswriting to agency-building, we say Scott went to the majors in our industry. He divides his time serving on boards (um, you might even call him a tree-hugger) while making our biggest and best clients even bigger and better.  And while he says he has no pet peeves, we dare anyone to ask for his thoughts on the value of using “impressions and reach” as a measurement tool.

Sarah Lofdahl

It’s a small world after all! A former Disney cast member who traded in her pixie dust for a life in Texas, Sarah returns to the agency as eager as ever. (She was a former BizCom intern we had to have back full-time!) Sarah is an LSU Tiger fan who loves iced vanilla lattes and chocolate frosted donuts. And it’s extra sweet that she is ready to take on any challenge. Her love for writing isn’t her only skill. She’s our video-editing fanatic who loves to bring a new edge to the PR world.

Emily Busskohl

Riding the waves all the way from California to Texas, Emily joins the agency with sand between her toes and an eagerness to use her passion for writing as a way to share our clients’ stories. A graduate of TCU with a degree in Strategic Communication, Emily is a proud Horned Frog and now considers herself a native Texan. When she isn’t taking on new client challenges, you can find Emily exploring the city of Dallas with her friends or trying as many healthy restaurants she can find.

Monica Feid
President and Co-Founder

Born in Boston, raised in Texas, employed in NYC and now a longtime Dallas girl, Monica’s talents include getting award-winning results for clients and never saying anything is “wicked smart, y’all.” She has turned social media into an art form and is the news media’s best friend, living and working with headlines as her goal and counting national TV and reality shows, co-writing client books, and making clients famous the perks of her career.

August Anderson

Originally from Atlanta, it didn’t take long for our Georgia Peach to adjust to Texas life since “y’all” was already part of her daily vocabulary. A former member of her college dance team, August knows all the right moves not only on the dance floor but also in the PR world. Her knack for research and passion for writing not only earned her a master’s degree, but also brought her to BizCom where she’s always looking for the most strategic way to get the job done. And before you ask … No, she does not have a sister named September.

Melissa Rubin

Our Yankee-in-Residence, Melissa has repped some of the best brands for PR agencies in New York and New Jersey. But her heart and the real estate bonanza led her move to Texas!  Today she wears many important hats including: wife, mom, PR guru, and HGTV “Fixer Upper” junkie. When she is not winning national headlines for clients, she is perfecting life as a Texan better than most natives.

Lauren Caracciolo

Look what the wind blew in! Originally from Chicago, Lauren left the Windy City for the Dallas-Fort Worth area after graduating from Saint Mary’s College. Even though she prefers to say “you guys” instead of “y’all,” she is still embracing all Texas has to offer – especially the warmer winter weather! Lauren has a passion for writing and loves to help clients share their stories with the world. When she’s not providing assistance on multiple accounts for the agency, she can probably be found obsessing over Notre Dame football or binge-watching Friends.

Agency History

The agency was formed in 1999 by a group of PR professionals who wanted to create an agency that delivered the expertise and results of a large agency but the speed, flexibility and energy typically only available through a small, boutique agency – one that would attract unique clients with great stories to tell. We wanted to create an agency that would provide companies of all sizes with affordable access to experienced, senior level public relations professionals.

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