Look Like Champions
Working together, the Americans and Digital BizCom set the following objectives:
• Develop a social media advertising plan to increase the ROI of ads by 25%,
• Develop visual storytelling opportunities, including video and graphics, to showcase the “Americans experience” and increase video viewership by 50%,
• Increase new visitors to the website, which was almost evenly split between new and returning visitors, so traffic would reflect 55% new visitors and 45% returning.
• Communications strategy, specifically with social media in mind, was to use social handles as visual tools to introduce the community to the Americans and promote games as an entertainment opportunity for the entire family.
Actions on page increased by over 62%
Video views increased by 248%
Page views up by 37%
Post engagement up by 16%
Increased ad performance by 76% for the same budget
223% increase in web traffic from Instagram
Social media delivered 10.5% of all website traffic