Media Relations Account Coordinator

• Responsible for providing media relations support as needed for successful implementation of client PR programs.

 

Duties

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• Provide counsel and input on news value of announcements and proposed campaigns to account teams.

• Work directly with the Account Teams for scheduling and updates on announcements and campaigns. 

• Keep personal media lists and files updated and current.

• Develop working relationships with news media.

• Participate in client planning, meetings and calls as needed.

• Distribution of press releases via Muck Rack and PR Newswire.

• Pitch story ideas to the media.

• Develop and maintain target media lists for clients.

• Maintain editorial calendars.

• Long-lead and group pitching.

• Coordinate media interviews with client/reporter. 

• Create media booking sheets for client interviews.

• Track media hits for each campaign / maintain publicity hits in spreadsheets. 

• Continuous monitoring of the media for new opportunities.

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