Media Relations Account Coordinator
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Responsible for providing media relations support as needed for successful implementation of client PR programs.
Duties
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Provide counsel and input on news value of announcements and proposed campaigns to account teams.
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Work directly with the Account Teams for scheduling and updates on announcements and campaigns.
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Keep personal media lists and files updated and current.
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Develop working relationships with news media.
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Participate in client planning, meetings and calls as needed.
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Distribution of press releases via Muck Rack and PR Newswire.
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Pitch story ideas to the media.
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Develop and maintain target media lists for clients.
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Maintain editorial calendars.
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Long-lead and group pitching.
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Coordinate media interviews with client/reporter.
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Create media booking sheets for client interviews.
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Track media hits for each campaign / maintain publicity hits in spreadsheets.
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Continuous monitoring of the media for new opportunities.