BizCom is taking the wheel as the public relations agency for LINE-X® to let the world know the brand offers more than Truck Gear spray-on bedliners.
Since 1993, the Huntsville, Alabama, company has positioned itself as the leading manufacturer of high-performance protective coatings, as well as industry-leading automotive and lifestyle accessories. Beyond their competitive range of tough, durable coatings for trucks, boats and motorcycles, LINE-X also delivers products to security and defense customers with industrial manufacturing and military applications.
As the largest automotive aftermarket retail franchise in North America, LINE-X is poised to elevate its brand message to meet the growing demands of overland vehicle enthusiasts. The pandemic also has created a new segment of novice, first-time truck enthusiasts who are spending money on vehicles and getting back to the great outdoors. This further proves that LINE-X products and people are up for almost any challenge, and BizCom is strategically primed to tell their stories.
We are excited about the opportunity to use our blended approach to PR and digital communications to help LINE-X increase market share by educating its rapidly expanding consumer base about the brand’s vast range of coatings, industrial applications, and accessories for different markets. The innovative industry-disrupting company is the third new-business addition to BizCom’s automotive-focused client roster that includes Getaround and asTech.