An influencer campaign by our digital marketing division Digital BizCom is a finalist for a North American SABRE Award to be announced this week in New York.
The campaign, which used influencers to introduce Rug Doctor’s new FlexClean vacuum, is a finalist in the “Influencer Marketing” category within the Digital and Social Media Division.
Sponsored by The Homes Report, the SABRE Awards represent the world’s largest PR awards competition dedicated to benchmarking the best PR work worldwide. More than 2,000 North American entries from agencies and brands nationwide were evaluated by leaders within the PR and marketing industry.
Our “Suck It Up! It’s Spring Cleaning Time” campaign capitalized on interest around spring cleaning as a way to introduce Rug Doctor’s new machine which acts as a single alternative to traditional, less effective cleaning methods and materials.
By targeting carefully selected influencers, the campaign grew Rug Doctor’s Instagram followers by 120% through influencer impressions and contests. The campaign also generated more than 15,000 entries for 3 giveaways and drove more than 750 clicks from influencer blogs directly to the FlexClean landing page for purchase.
For information on how you can clean up with an Influencer Campaign for your brand, as well as other Digital BizCom services, e-mail Morgan Butler at firstname.lastname@example.org or call 214-458-5751.