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Doing Business With Pride

The recent ruling by the Supreme Court on same sex marriages was just the latest — although most impactful — example of a changing landscape in America. There are exceptions, of course, but Americans increasingly are becoming more accepting, or at least tolerant, of diverse lifestyles. This is creating exciting new opportunities for forward-thinking marketers to find ways to expand their campaigns to be more inclusive of these dynamic communities as they become more mainstream.

BizCom client Pinot’s Palette is a good example.

Alita Buck with her Pride-themed paintings for Pinot's Palette.

Alita Buck with her Pride-themed paintings for Pinot’s Palette.

The fastest-growing paint and sip franchise in America offers a revolutionary way to enjoy art and wine, meet new people and bond with friends. In a standard session, a trained artist guides guests through the process of creating a painting selected by the group while they are also enjoying food and wine. At the end of the evening, everyone leaves the studio with their own masterpiece.

Pinot’s Palette recently introduced “Pride” themed paintings at its corporate-owned locations in Houston. Alita Buck is the artist behind it all. Alita joined Pinot’s Palette in February 2014 and she currently serves as the company’s Master Library Editor and Studio Artist. She created the painting as part of the company’s sponsorship of the Houston LGBT Parade and the art could soon be added to the chain’s master library for use in studios nationwide.

Expect more and more companies to follow this lead.

If you would like to find out more about Pinot’s Palette or to plan you own paint-and-sip party, visit

#lifestyles #Pride #tolerance #Diversity #LGBT #SupremeCourt

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