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Holidays and Special Occasions = Publicity Opportunities

When it comes to identifying ways to generate publicity for your brand, don’t overlook special days and holidays.

A perfect example of such an opportunity was Veterans Day. The annual celebration offered many of our clients a chance to share stories about how veterans played an important role in their growth.

Weeks in advance of the holiday, BizCom teams began working closely with their clients to identify inspiring stories of veterans who have entered franchising as a way to take advantage of the leadership, organizational and other skills they developed while serving their country.

The results are worthy of a big salute.

One such story, for example, involved Navy Commander Mark Sheffield, who opened his very own School of Rock location in Chula Vista, California.

Neighborly, which developed the IFA’s VetFran program back in the early 1990s when it was known as The Dwyer Group, showcased a number of veterans sharing their stories of how the military prepared them for franchise ownership.

In Orlando, two Air Force veterans were interviewed on a local news station about how they became CarePatrol franchisees.

Navy Veteran Daniel Nichols, now a FASTSIGNS franchisee, explained how his training prepared him to deal with the challenges of business ownership.

And in Oklahoma City, a pair of Air Force veterans shared how a special program offered by Little Caesars specifically for military veterans allowed them to go into business for themselves but not by themselves.

These franchisees are only a few of the inspirational stories that BizCom account teams were able to deliver for our clients. But they are examples of how many different story angles can be developed around a single holiday or special occasion to increase brand awareness, spotlight strong operators and drive similar franchise prospects to these networks.

All of us at BizCom are thankful to each of these veterans for their service, and we are honored to be able to help them share their stories.


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