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The Faces Behind BizCom: Marcella Winfiele & Helaina Hefner

Wow! Our team continues to grow. Please join us in welcoming Marcella Winfiele, a media relations account coordinator, and Helaina Hefner, a digital account coordinator.


Get to know Marcella:

As a media relations account coordinator with the Client Relations team, Marcella will provide strategy development and execution for our growing roster of elite clients.


A graduate of Texas A&M with a degree in Communications and a minor in French, Marcella is an avid equestrian who loves to spend time outdoors with her friends and family. When she isn’t out exploring the world, you can find her spending her time reading or writing. She finds joy in the freedom and creativity through her words, sparking a dream to one day write a book. Marcella also loves photography. It gives her the ability to frame everything around her as a piece of art.


Marcella would use the following three words to describe herself: Loyal, Courageous and Adventurous.



Get to know Helaina:

As an account coordinator with the Digital BizCom team, Helaina will monitor client social media and implement strategies to promote thought leadership for client executives.


Helaina is a graduate of the University of Oklahoma with a degree in Journalism focused on online journalism and international studies. She also received her master's in Fashion Studies.


She loves anything arts and crafts - which helped push her passion for fashion. While living in Paris, France, she was able to express herself through her clothes. Helaina is also a very skilled baker. Her family and friends always ask for something to feed their sweet tooth. You can also consider Helaina as the leader of the pack. She has five dogs ranging from 14 months old to 14 years old.


Helaina would use the following three words to describe herself: Witty, Stylish and Reliable.



Welcome to the team, Marcella and Helaina! We’re so happy to have you join us.


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